How it works
A guided path — start to nikāḥ.
Eleven steps. A human at every stage. No swiping, no public browsing, no in-app messaging between candidates — contact happens with the walī, by phone, outside the app.
- Step 1
Account creation
Create an account with email or Google. Eligibility and sincerity are gently confirmed at signup — 18+, a sincere intention toward nikāḥ, no casual or dating-style misuse, and your consent for moderator review.
- Step 2
Profile completion
Complete a detailed but respectful profile: background, dīn, family, lifestyle, marriage expectations, preferences, dealbreakers. Sensitive fields are optional throughout.
- Step 3
Consent & privacy settings
Decide what is visible at each stage — what an assigned moderator sees, what an approved match recipient sees, and whether photos are released. You manage these settings yourself and can change them at any time.
- Step 4
Moderator review of your profile
A trusted human moderator reads your profile and either approves it, asks for edits, or — rarely — declines. Nothing of yours is shown publicly during this step.
- Step 5
AI-assisted suitability insight
Once approved, your profile is gently compared against other approved profiles across dīn, values, family, lifestyle, goals, preferences, and dealbreakers. Hard dealbreakers are respectfully filtered out before any suitability insight is offered.
- Step 6
Match suggestion generated
The compatibility engine produces a structured suggestion — a score, a rationale, and questions for the moderator to consider.
- Step 7
Moderator reviews the suggestion
A moderator reads both sides, weighs the AI rationale, and decides whether the introduction is worth forwarding. They choose which specific fields each side will see.
- Step 8
Match sent to both inboxes
If approved, the introduction appears in both inboxes simultaneously. You see only the fields the moderator approved for that match — never more.
- Step 9
Mutual accept / decline
Each side may accept or politely decline. Declining is silent — the other side is never harshly notified. If only one side accepts, the other is invited to consider, but never pressured.
- Step 10
Walī-aware contact
Once both sides accept, a ‘Proceed through walī contact’ option appears on the introduction page with three choices — Call, WhatsApp, SMS — pointing to the walī's phone number. Contact happens family-to-family, outside the app, with calm and adab.
- Step 11
Outcome tracking
You can mark progress — usually in consultation with your walī or family — as Interested, Family contacted, Proceeding, Declined, or — alḥamdulillāh — Married. Moderators see these updates so the system can support the families and stop surfacing matches that are already moving forward.
How declining stays private
When you decline a match, the other side is not sent a harsh rejection notification. They simply see, in their own time, that the match did not move forward. No counters, no scores visible to candidates, no public visibility. We never expose decline rates to anyone other than moderators reviewing the case.
How walī contact actually works
On a mutually-accepted match, a Contact Walī button appears with three options — Call, WhatsApp, SMS — wired to the walī phone number the candidate provided at signup. Tapping Call opens your phone dialer (tel:). Tapping WhatsApp opens WhatsApp (wa.me) with a pre-filled, respectful greeting. Tapping SMS opens your messaging app with the same greeting. No call or message ever passes through MAWADDAH's servers, and no in-app inbox is created.
What outcome tracking means for families
Once a match is mutually accepted, both sides (and their walīs) can mark the stage they've reached: Interested, Family contacted, Proceeding, Declined, or Married. This isn't public — it's for the moderator and the family. It lets the system stop surfacing new introductions that compete with one that is already progressing, and it gives the moderator a way to support the family if a stage drags or stalls.
See it before you sign up
Real screens · sister, brother, moderator.
Illustrative previews — no real applicants are shown. Each track shows what one side of MAWADDAH looks like.
Your profile
My profile · Basic details
Āminah ʿAbdullāh
Sister · 27 · Durban
Marital status
Never married
Wants children
Yes, in shāʾ Allāh
Relocate
Within SA · open
Profile completeness
92%
Religious life
My profile · Dīn & practice
Religiousness
Practising
Prayer
All 5 daily
Qurʾān
Reads daily · 5 juzʾ
Madhhab
Ḥanafī
Hijāb
Hijab + abaya
Tarbiyah goal
Raise practising family
Weighted heavily in matching.
Your walī
My profile · Who stands with you
Yūsuf Ibrāhīm
Father · primary walī
Phone
+27 •• ••• ••42
Backup
Local ʿālim
Revealed only after both sides accept.
My matches
Inbox · only what the moderator approved
Brother · 29 · Cape Town
Photos hidden
Brother · 33 · Durban
Photos hidden
Brother · 31 · JHB
Photos hidden
Declining is silent — the other side is never harshly notified.
Match detail
Introduction reviewed & approved
Brother · 29 · Cape Town
Delivered 2 days ago
Photos hidden until both accept.
Ready when you are.
Create a private profile in around 15 minutes. You can save and return at any time. Nothing becomes visible to anyone until a moderator has reviewed it.